Entering Brazil requires more than a distributor. It requires the right partner.
BMed connects innovative medical technologies to one of the world's largest healthcare markets through experience, relationships and local expertise.
Since 2007, BMed has built a solid presence in the Brazilian medical market, combining commercial access, technical knowledge, regulatory expertise and long-term relationships with leading hospitals, physicians and healthcare decision-makers.
With strategic operations in São Paulo and Southern Brazil, we help international medical companies navigate the complexity of the Brazilian market and build a sustainable path for growth.
Local expertise. Strategic access.
Brazil is a large and highly promising healthcare market, but entering it successfully requires a deep understanding of its regulatory, commercial and relationship-driven dynamics.
BMed operates where these dimensions meet.
Our experience combines market intelligence, access to key healthcare institutions, strong relationships with medical leaders and practical knowledge of how healthcare technologies are introduced, adopted and scaled in Brazil.
Our current areas of expertise include:
From these strategic hubs, BMed is positioned to develop new markets and expand nationally through a qualified distribution network.
Built on relationships. Driven by results.
BMed has developed long-standing relationships with some of Brazil's most respected healthcare institutions and medical communities.
Our network includes access and commercial relationships with institutions such as:
We also understand the dynamics of Brazil's major private healthcare payers, including
This ecosystem knowledge allows us to look beyond product distribution and understand the entire journey between technology, medical adoption, institutional access and reimbursement.
48 years inside the healthcare industry.
Bia Milani's relationship with healthcare began 48 years ago.
From her early career in nursing to commercial leadership and, today, business strategy and entrepreneurship, her professional trajectory gives BMed an unusual combination of clinical understanding, commercial experience and strategic relationships.
For 28 years, Bia was a partner at Imact, a recognized Brazilian company in Sports Medicine, where she developed extensive experience in national distribution and built relationships throughout the medical industry.
Today, based between São Paulo and Porto Alegre, she leads BMed's business development and maintains an active presence within the medical community.
Her network, reputation and ability to connect companies, physicians, institutions and opportunities are central to BMed's approach to market development.
From regulatory strategy to market adoption.
Introducing a medical technology into Brazil involves much more than importing a product.
BMed provides the local structure and expertise required to support international partners throughout the market-entry journey.
Regulatory & Import Expertise
BMed is authorized to operate with international trade and has the structure and experience required for big figures medical product importation into Brazil.
We also provide practical expertise in navigating ANVISA, Brazil's National Health Surveillance Agency, registration and regulatory processes, helping international manufacturers understand requirements and prepare their products for the Brazilian market.
Market Access & Commercial Development
We identify the right entry strategy for each product according to its specialty, clinical application, target institutions and purchasing dynamics.
Our established relationships provide access to relevant physicians, healthcare professionals, hospital decision-makers, purchasing teams and industry stakeholders.
The objective is not simply to place products in the market. It is to build the conditions for their adoption.
Professional Training
New technologies require knowledge. BMed has the structure and expertise to develop and train the professionals responsible for bringing medical products into clinical practice, including:
- Medical professionals
- Product specialists
- Sales teams
- Surgical and technical support professionals
This allows international partners to maintain consistency in product positioning, technical knowledge and clinical application.
Continuing Medical Education
BMed develops continuing medical education initiatives designed to bring scientific knowledge, clinical experience and new technologies closer to healthcare professionals.
We also develop digitalization initiatives for medical education, expanding the reach and continuity of training programs beyond traditional in-person formats.
For innovative technologies, education is not an additional service. It is part of the market-entry strategy.
Our structure
International experience. Local intelligence.
BMed has experience working with international medical technology companies and understands the expectations involved in representing global brands in Brazil.
Our international partnerships include companies such as:
- CONMED
- Action Products
These relationships reflect the type of partnership we believe in: professional, transparent and built for the long term.
A long-term partner for Brazil.
The Brazilian healthcare market rewards companies that understand its complexity.
But above all, local execution matters.
BMed brings these capabilities together to act not simply as a distributor, but as a strategic partner and potential master distributor for international medical companies entering or expanding in Brazil. We carefully select the companies and technologies we represent because successful partnerships require alignment, trust and a shared long-term vision.
Be a partner
Start exploring the Brazilian market with the right strategy.
Be a BMed Partner.
If you are looking for a trusted partner to introduce, develop or expand your medical technology in Brazil, we would be glad to start a conversation.
Talk directly to Bia Milani, CEO of BMed.
Talk to Bia